Trademarks, Design and Merchandising

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Importance of Branding during COVID

  • 1.  Importance of Branding during COVID

    Posted 12-20-2021 12:06

    I thought this was an interesting article about the renewed / continued importance of brand s during COVID -- focused on Associations but broadly applicable.  See what you think.

    Why Associations Should Emphasize Brand Strategy Amid COVID-19 - Associations Now



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    Dana Colarulli
    LESI Executive Director
    Washington DC
    (202) 841-0276 | dana@lesi.org
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